Author: Noelia Reguera Vázquez
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From Classes to Connection: Why Community Matters More Than Classes in Wellness Brands
The wellness world keeps growing every year. New studios, retreats, and online platforms appear all the time, offering beautiful experiences and different types of practices. But even with so many options, many wellness brands struggle with something deeper than visibility — creating real connection so people want to come back. From my own experience teaching…
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Why Empathy is a Strategic Advantage in Modern Marketing
Empathy in marketing is often thought of as simply being “nice” to the customer, but in reality, it is a powerful marketing strategy that can allow a brand to make better decisions, build better relationships, and create loyalty. Marketing that truly understands how costumers thinks, feels, and behaves can create a deeper level of connection…
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Applying the Marketing Mix to Build a Profitable and Authentic Yoga Studio
Yoga studios are a part of a highly contested wellness market where the best teaching cannot always be a guarantee for the consumer. Variable attendance, lack of effective brand differentiation, and price war are the main issues most studios have to deal with, even if the demand for wellness services is increasing overall. Under these…
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From the curiosity to the mat!
How People Decide To Start Yoga Yoga is not chosen in the same way as a typical product. In the yoga industry, the decision-making process often begins long before someone books a class. It usually starts internally, when something no longer feels quite right. The first step is recognizing that change is necessary. Stress, low…
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The Lesson Marketing Wellness Businesses Taught Me While Building My Own Wellness Brand
Working closely with wellness brands taught me something simple but important: great services alone don’t grow a business — clear positioning and communication do. My biggest career shift happened when I stopped seeing myself only as a yoga instructor and started thinking like a marketer while building my own brand, NoeFeels. As I grew the…
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When Less Communicates More: The Strategic Power of Space in Visual Marketing
Space as an Emotional Communication Tool Nothingness, too, may be emotionally moving. The visual message provides space to be interpreted and contemplated through silence. As an illustration, even a small advertisement consisting of a single powerful image and minimal text can be more human and emotionally charged than a design with statements and call to…
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Small Design Choices That Make or Break Wellness Marketing
How small visual details influence trust and engagement When it comes to health marketing, sometimes the message is less important than the feelings it creates. From my own experience working in the yoga and health industry marketing environment, it is typically the small design details that have the biggest impact on whether an individual remains…
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