Space as an Emotional Communication Tool
Nothingness, too, may be emotionally moving. The visual message provides space to be interpreted and contemplated through silence. As an illustration, even a small advertisement consisting of a single powerful image and minimal text can be more human and emotionally charged than a design with statements and call to action.
Personally in my work and observation I have observed that audiences tend to believe more in the brand when they are not pressured. Space is an indicator of calmness, clarity, and dignity to the attention of the viewer.
The use of Emptiness as a Strategy
Breathing space without editing content would be meaningless. It involves decision-making that is conscious. Marketers have to pay much attention to the things that are worth being noticed, and what can be taken out without destroying the message.
This unstated methodology compels marketers to be critical thinkers in terms of hierarchy, balance and sense. Rather than raising the question What can we add? it is more helpful to ask What can we take away? to make this clearer.
Final Reflection
Emptiness is a strategic part in a world where marketing communication is becoming saturated. Through space, marketers are able to do more of what they need to say, create a stronger emotional bond and stand out, yet not scream.
Less, according to the elemental design viewpoint, is not nothingness—it is frequently where there is the commencement of meaning.
noefeelsmarketing.com 